This adds an extra coaching layer to your training or nutrition coaching, which can apply to any part of your thinking that needs some sorting out. Mindset coaching is a deeper construct of you really getting to know who you are, including what you are able to do, overcome, and how you are going to do it!

  • Mindset motivation and strategies to apply in your training or other aspect of your life
  • Problem-solving hurdles or blockages that you are struggling with
  • Plow through any setbacks and barriers to change with solutions
  • Create balance so you can conquer your goals and feel more personal freedom
  • Goal creation guidance
  • Build in more focus and discipline on the things that matter and set aside the things that hold you back
  • Reset your mental programming so you can adjust to stressful situations better



  • Motivated to conquer your day and mentally on track with reaching your goals
  • Focused in moving in a positive direction, no excuses or allowing self-sabotage
  • Energized and excited for your future
  • Confident, determined, and in line with the direction of how you want to feel on a daily basis
  • Calm, focused, and owning each day with your mind and body in balance
  • Empowered with purpose to create the life you want


Do you know why most people hate Mondays?  Most people wait to start their new life venture on Monday, but that magical Monday never seems to stick. Let me tell how you are going to change this…  

You wake up in a good mood because you have chosen to commit to take your mental and physical health seriously. You are prepared for anything because your goals and values are set in stone. You know that by starting your day with a positive mindset sets the tone for your entire day. You have clarity on what you want to accomplish in your day and find your balance quickly if anything tries to rock you.  

You don’t have time to ride the roller coaster of self sabotage, nor to ignore what is best for you. Your day, week, month, and year is on point because you are clear in honoring what serves and builds your best self.



  • 1-on-1 in person or online 30 minute mindset building sessions
  • Create a daily plan that will align you with feeling better and keep you on track
  • Learn how to become more motivated and focused on what you want
  • Gain tools to assist you in changing how you think and operate
  • Discover and conquer what is holding you back
  • Build self-discipline, confidence, and self love
  • Reduce stress, anxiety, and move into an improved sense of well-being


  • FREE Mind Strong Journal (Download & Print)



Ready to tweak how you think? Book your session

Fill out questionnaire sent to you to help me prepare for our session

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Mindset shift begins from session 1.



Hi! I’m Shawna. I am an IFBB Bodybuilding Professional and a U.S. Air Force Veteran. I have a B.S. Degree in Nutrition as well as a B.S. Degree in Community Health Education, with a certification in Neuro Linguistic Programming. I have had a rewarding path of transforming clients lives since 2006. I love helping others overcome challenges, and looking forward to being the ultimate guide to getting you in shape mentally and physically, allowing you to feel and bring out your best!




Thanks for all you've done for me. I am so grateful. You are my inspiration and you have taught me just a piece of your great experience and training. You’re an awesome role model!

Amy Kosirog

Shawna is a wonderful coach that really takes ownership of your success. She really cares, a rare quality in today’s world! I would highly recommend her to anyone who is seriously looking to transform their body.

Gregg Bassett

Each workout with Shawna is characterized by her unwavering sincerity and intense focus on achieving the desired goals, all delivered in an engaging and caring manner. I believe her unique approach, often underrated, deserves wider recognition and should be experienced by those seeking to unlock their optimal physical and mental selves.
During our PT sessions, Shawna pushed me closer to the best version of myself and helped me recognize a better version of myself that I can strive towards when I'm far from it. You also helped me to push harder mentally/physically, helped me to focus in general, focus on proper form & helped me understand how stretching and consistent nutrition is an important aspect of training. Also helped me have some of the most fun times at the gym 🙂

Zedlin Fernandez

Shawna is supportive and has strategies that have proven successful. She managed to get me to pull my head out of my ass, ultimately steering me in a new and healthy direction.

Nanette Navarez

I selected Shawna from a huge range of PT’s because of her expertise in body building and that she has a degree in nutrition of which she hasn’t failed to deliver. What I didn’t expect to get was the level of care and her own commitment to MY goals. She is amazing and is a big contributor to my motivation.

Colleen Plummer

I look and feel awesome. This honestly changed my life, I couldn't imagine a better trainer if I tried.

David McDonald

Shawna is great at working with your specific needs, while also finding new ways to push you to your limits and beyond. She's fun to work with, has a great balance of dialogue and work-mode, and goes beyond the call of duty to help with any specific logistical situation. For example, I needed to isolate during a show period (as a singer), so Shawna set me up with a home work out. She's also been great at finding challenging, but safe ways for me to do heavy lifting despite my historic stomach surgery.
Her knowledge of form is also incredible. She knows how to get the most out of each movement of a weight, the right pace and positioning to handle the far heavier weights, and utilising angles and speed to get the most out of lighter weights during drop sets.
I'd recommend Shawna to everyone!

Michael Potts


Choose to


What is Mindset Building?

Mindset coaching is about building your mindset. You can also think of it as a mindset detox. We will be talking through chosen subjects or issues and expanding upon them to find gaps, habits, or self talk that may not be serving you. We will also explore good seeds to cultivate, and come up with solutions to improve life balance. I may use methods like NLP, reforming words, music therapy, dream sculpting, visualization, mind mapping, or others. You will be given tasks that apply to what we intend to work on each week.

How would "Mindset Building" help with training my body?

Building your mindset and training your body complement each other and are equally valuable. Without a healthy mind your body will be affected, and the reverse is also true. Your workout takes its own amount of focus and mental energy, so to combine the tools you learn from mindset building will help you not just to adhere to your program, but to train with more purpose, motivation, and self-awareness.

What can I expect to gain from this?

You can expect to improve mental and emotional clarity, help you manage stress, get better rest, build a healthier relationship with yourself (which also helps your relationship with others), boost confidence, plus overcome set-backs and obstacles. This type of coaching is designed to help you create a healthier outlook on the world outside and within you. It has a positive impact on your life.

What is the overall goal of Mindset coaching?

I want to help guide you into optimal condition mentally and physically, providing you all the tools you need to feel fully empowered and up to owning each and every day. Mindset building is an ongoing process that allows you to expand beyond your body, opening up new possibilities or version of you. A healthy mind is the foundation of everything! As your coach and confidant, we work together as a team encompassing trust, honesty, confidentiality, and positivity.

What is the Time Commitment?

After I assess your goals, current state of mind and health, and go over what you need to strengthen and overcome, we will start with an initial session and then we can take it week to week. Everyone is different, and moves at their own speed. I will map out a plan in the initial stage of your program, starting with the highest priority topic.

When is the best time to do this?

Now! The earlier you start, the sooner you will be able to change the things that matter to you. Mindset sessions should be scheduled when you are free of distractions and able to focus on yourself. We can meet in person or over voice or video call.

I feel fine. Why would I need Mindset Building?

Sometimes we fail to realize deep issues that are negatively affecting our inner self. Sometimes it takes someone with a keen intuition or ability to unlock little distractions going on within you. All it takes is some observation, acute listening, and unbiased perception to ask the right questions. We all have something to work on or build upon. Trying something new like Mindset Coaching just to see if it could identify something that may be interfering with your inner being (or with what you want) may just be what you’ve been missing!